Alexandra Hammond

Alexandra (Ali) Hammond is the Head of Merchandising at Chirp, bringing over 13 years of experience in the book industry from both retail and publishing sectors. They have previously held positions as a Buyer at Barnes & Noble, Inc., and as a National Category Manager at Dymocks Books, where they excelled in vendor negotiations and innovative promotions. They earned a Bachelor of Arts in English Literature and History from the University of Sydney. Ali's expertise spans merchandise planning, market analysis, and sales management, driven by a passion for the industry.