Matthew Friedman

Matthew Friedman is a Director of Growth with expertise in scaling products on Social and Native ad platforms, creative strategy, and brand management. Currently, Matthew leads growth initiatives at Alpha Lion and Boosted Commerce, leveraging data-driven strategies to enhance performance. Previously, Matthew held various roles, including Director of Native Advertising at Veyl Ventures and Customer Acquisition Manager at Golden Hippo Media. Matthew also gained early experience as a Marketing Intern at National Asset Direct and in sales at Big 5 Sporting Goods. Matthew earned a Bachelor of Business Administration in Marketing from California Lutheran University.