Anshuman Sachan

Marketing Program Manager at BoostUp

Anshuman Sachan has a diverse work experience, with their most recent role being a Marketing Ops Consultant at BoostUp.ai since September 2022. In this position, they manage marketing campaigns, collaborates with industry experts for webinars, optimizes social media outreach campaigns, and builds a database of important metrics for product development.

Prior to that, Anshuman was the Co-Founder and Head of Strategy and Operations at Vikalp from January 2017 to September 2022. Anshuman played a key role in managing the end-to-end product development process for award-winning agricultural hardware products. Anshuman led cross-functional teams in development, prototyping, testing, and launch of various product lines. Anshuman also analyzed customer experience metrics to launch new variants and versions to increase product adoption and customer satisfaction.

Before Vikalp, Anshuman worked as a Deputy Manager of B2B Media Sales at Bennett Coleman and Co. Ltd. (Times Group) from June 2015 to November 2016. In this role, they designed media sales packages for clients, achieved significant sales growth, and worked on efficiency increasing projects across multiple departments. Anshuman presented implementation plans to senior stakeholders.

Overall, Anshuman Sachan has demonstrated expertise in marketing operations, product development, and media sales throughout their career.

Anshuman Sachan pursued their education in a chronological manner. Anshuman completed their Master of Business Administration (M.B.A.) from the Indian Institute of Management, Calcutta in the years 2013-2015. Prior to that, they obtained a Bachelor of Engineering (B.E.) in Instrumentation and Control Engineering from Netaji Subhas Institute of Technology during the period of 2009-2013. Anshuman's initial education can be traced back to Delhi Public School - R. K. Puram, where they studied from 1998 to 2009. Additionally, they acquired a Google Project Management Certificate from Coursera in August 2022.

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Timeline

  • Marketing Program Manager

    September, 2022 - present