Boots UK
Jonathan Proffitt is a seasoned professional with extensive experience in personalization and customer data science, currently serving as a Senior Manager at Boots UK since April 2013. Leading a team of Marketing Analysts and Data Scientists, Jonathan drives customer targeting and personalized marketing strategies, particularly for the Boots Advantage Card and Boots Opticians. Key accomplishments include the successful introduction of new customer segmentations, implementation of Power BI for enhanced analytics, and the growth of team capacity and expertise. Prior roles at Boots also include CRM Manager and Senior Analyst, where Jonathan contributed to the enhancement of analytical profiles and direct report development. Jonathan's career began at GI Insight as a Marketing Analyst. Jonathan holds a Bachelor of Science in Mathematics from Cardiff University.
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Boots UK
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Boots UK, the UK’s largest pharmacy-led health and beauty retailer, is part of the Retail Pharmacy International Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), the first global pharmacy-led, health and wellbeing enterprise. Walgreens Boots Alliance (Nasdaq: WBA) is a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines, and providing accessible, high-quality care. With more than 170 years of trusted healthcare heritage and innovation in community pharmacy, the company is meeting customers’ and patients’ needs through its convenient retail locations, digital platforms and health and beauty products. With 2,465* stores in the UK, its purpose is to champion everyone’s right to feel good. Boots UK is committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare and offer innovative 'only at Boots' exclusive products such as No7, a leading UK skincare brand, Soap and Glory and Liz Earle. Created 170 years ago, the Boots brand is still at the heart of the communities it serves.