Jonathan Proffitt

Jonathan Proffitt is a seasoned professional with extensive experience in personalization and customer data science, currently serving as a Senior Manager at Boots UK since April 2013. Leading a team of Marketing Analysts and Data Scientists, Jonathan drives customer targeting and personalized marketing strategies, particularly for the Boots Advantage Card and Boots Opticians. Key accomplishments include the successful introduction of new customer segmentations, implementation of Power BI for enhanced analytics, and the growth of team capacity and expertise. Prior roles at Boots also include CRM Manager and Senior Analyst, where Jonathan contributed to the enhancement of analytical profiles and direct report development. Jonathan's career began at GI Insight as a Marketing Analyst. Jonathan holds a Bachelor of Science in Mathematics from Cardiff University.