Care-why culture
Central to our culture is the ‘care-why’ mindset. It is not only about knowing, but also caring. Being curious about why things are the way they are, choosing to act and going the extra mile for the customer, the company, and each other.  This culture is supported by our three company values; Trust, Freedom and Responsibility.  

“In our view it is the ‘care-why’ that marks the difference between the ordinary and the exceptional” 

- Hermann Haraldsson, Co-founder & CEO 

Responsibility.
With freedom comes responsibility and accountability. You are in control of the tasks you are assigned and you alone can govern your own work ethic. The quality of our work is not only a representation of Boozt but also of you, the individual behind the task. The responsibility and pride you have behind each task are important!

Freedom.
Individual freedom is necessary for our success. Freedom includes the ability to explore projects within our work and the opportunity to move organically within the company. This creates a strong culture encouraging initiative, leadership, and new ways of thinking. We believe in full freedom as long as we act in Boozt’s best interest.

Trust.
Some things in work and life are unmeasurable. To create an innovative environment, we build upon the unmeasurable qualities, like trust and strong relationships. These are the essence bringing the heart and soul of Boozt to life.

We are the Nordic Department Store and one of the most profitable ecommerce companies in the world. We offer our customers fashion, kids, sports, beauty, and home on Boozt.com and Booztlet.com as well as company gifts through Boozt Giftshop.


Boozt consists of +1100 employees from more than 60+ nationalities; our diverse teams help us build an innovative and vibrant workplace.

You can find our offices in Malmö, Sweden, Boozt Innovation Lab in the heart of Copenhagen, a data science team in Aarhus, Denmark, our two tech offices in Vilnius, Lithuania, and in Poznan, Poland, and our fully automated warehouse in Ängelholm (one of the world's biggest AutoStores). In 2026 we will move our HQ to Krystallen at Kalvebod Brygge, Copenhagen. 


We focus on many areas to build the Boozt brand, but we have chosen to hone in on five. These main areas include developing the customer experience, strengthening the relationship with our brands, the brand selection, utilising an in-house home-grown system and choosing sustainable infrastructures for future expansion and the environment.

Customer loyalty and the customer experience
Establishing loyal customers while developing the customer experience is imperative to our future profitability and strengthening our brand recognition.

Brand Partners
Building a bond between our brands is also essential to Boozt. Boozt Media Partnership is a service in which we use our Nordic know-how and marketing expertise to offer our brand partners 360-degree campaigns, tailormade for the specific brand to reach and engage our Nordic customer.

Brand Selection
We carefully select our brands to cater to our customer audience. Boozt has chosen to focus on building a strong Nordic customer base and brand, this is seen in our curated and contemporary selection with the majority being Nordic brands.

Integrated Technology Platform
Having full control over our systems allows us to control and develop the customer experience, strengthen the brand relationships, automate internal processes as well as enhance our value chain infrastructure. Since its inception, Boozt has continuously invested in its proprietary technology platform in order to deliver a best-in-class customer experience.

Infrastructures for the future
Our Boozt HQ and the Boozt Fulfilment Centre are investments that facilitate our long-term expansion as they both operationally support our future growth and our focus on sustainability.

Boozt Giftshop

Boozt Giftshop introduces a new and dedicated way for companies across the Nordics to buy gifts for employees and partners. Built on Boozt’s existing e-commerce and logistics setup, the service gives businesses access to a wide range of high quality brands along with easy ordering, delivery and returns.
The concept is designed for occasions such as employee appreciation, onboarding, anniversaries and seasonal gifting. By using the same advanced systems that power Boozt’s consumer business, the Giftshop offers a smooth process and reliable fulfilment. The ambition is to become a leading supplier of corporate gifts in the Nordic region and to raise the standard for choice, service and flexibility in this market.



Consumer Goods

Boozt - The Nordic Department Store

Malmö office

In Aarhus, Denmark, you will find Boozt Technology A/S with our talented data science team. Along with being specialists in machine learning technology, we are also specialised in data science and the development of the webshops and Boozt Media Partnership.

Aarhus office

Boozt Fulfilment Centre is our fully automated and environmentally optimized warehouse, located in Ängelholm, Sweden. Here we handle both packaging and returns with the help of the world's largest AutoStore installation, as well as taking product images for our websites in our in-house photo studio.

Boozt Fulfilment Centre

This department focuses on creating and maintaining applications for the iOS platform.

iOS Development

The Software Development Team at Boozt.com is responsible for designing, building, and maintaining the technology that powers the Boozt multi-brand webstore and outlet. This diverse team comprises specialists in iOS, Android, frontend, backend, and full stack development, working collaboratively to enhance user experience, optimize performance, and implement innovative features that align with Boozt's vision of providing a seamless shopping experience for Nordic and international brands.

Software Development Team

The Finance and Accounting Team at Boozt.com is responsible for overseeing the company's financial health, managing budgets, and ensuring compliance with accounting regulations. They handle financial reporting, analysis, and forecasting, while also supporting supply chain operations and ESG initiatives. Their collaborative efforts enable Boozt to make informed strategic decisions and maintain effective financial controls across the organization.

Finance and Accounting Team

The Marketing and Design Team at Boozt.com is responsible for crafting and executing innovative marketing strategies that enhance brand visibility and drive customer engagement. This diverse team collaborates to create visually compelling campaigns and designs that reflect the contemporary Nordic aesthetic, while leveraging data-driven insights to optimize customer experiences across both Boozt.com and Booztlet.com. By integrating digital marketing efforts with striking visual elements, they ensure that Boozt remains a leader in the online retail space.

Marketing and Design Team

The Supply Chain and Logistics Team at Boozt.com is responsible for ensuring the smooth and efficient flow of products from suppliers to customers. This team manages inventory, coordinates order fulfillment, and optimizes transportation logistics to enhance delivery speed and accuracy. Through data analysis and process improvement, they ensure that Boozt provides a seamless shopping experience while maintaining strong relationships with brands and partners.

Supply Chain and Logistics Team

The Human Resources Team at Boozt.com plays a critical role in fostering a positive workplace culture and supporting the company’s growth. They manage talent acquisition, employee development, and retention strategies, ensuring that Boozt attracts and retains top talent aligned with its Nordic style ethos. Additionally, the team oversees HR operations, payroll, and compliance, while providing strategic partnerships to business units to enhance overall organizational effectiveness.

Human Resources Team

This department is responsible for product selection, pricing strategies, and inventory management to enhance sales and customer experience.

People (4)

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Other teams

Software Development Team

Finance and Accounting Team

Marketing and Design Team

Supply Chain and Logistics Team

Human Resources Team

Merchandising Department