Mina Ihab is a seasoned marketing professional currently serving as the Growth Marketing Manager at Borderless Access since January 2024. Previously, Mina held the position of Digital Marketing Specialist at Hopper, where significant challenges included tackling ad fatigue on TikTok to reduce cost-per-acquisition (CPA). Experience also includes serving as Digital Marketing Manager & Influencer Marketing at Unroll.Me, where a multi-channel strategy was implemented to enhance lead generation. As Growth Marketing Manager at Spectrum Cleaning, Mina achieved a 71% reduction in CPA and a 22% improvement in conversion rates through innovative advertising strategies. In earlier roles, contributions included strategic marketing initiatives at Skyloov, exceptional return on investment for FAMPRINTS.CO, and notable lead generation successes at HYM Properties. Mina holds a Bachelor's degree in Marketing Management from Alexandria University.
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