Ruchika Gupta is the CEO and President of Borderless Access, an independent company under the Cross-Tab group that specializes in providing online panel services in emerging markets. Ruchika also founded Cross-Tab Marketing Services and served as Director, offering a full range of market research and analytics solutions to global clients. With experience as an Account Group Head at Euro RSCG, Ruchika holds a Master of Management Studies degree from Birla Institute of Technology and Science, Pilani.
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