Simon Davies is an experienced professional in user experience and digital design, currently serving as Experience Director for Europe at Born Group since August 2015. In this role, Simon oversees CX/UX operations for an award-winning international experience agency, contributing significantly to projects across EMEA, APAC, and the Americas. Previously, Simon was the Head of User Experience at Portaltech Reply, where significant contributions included team building, service proposition development, and shaping UX, UI, and front-end development specialisms. Simon also gained expertise in SAP Hybris and provided strategic guidance to the Hybris core product team prior to its acquisition by SAP. Earlier career roles include Lead Ecommerce Digital Designer at Austin Reed Group, Digital Designer & Front End Developer at Nvisage, and Principal Owner of Si Davies Web Marketing, encompassing a range of projects for notable organizations.
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