Arjun Kumar has a diverse range of work experience in the marketing industry. Arjun began their career as a Marketing and Sales Engineer at TVS - SUNDARAM BRAKE LININGS, where they were responsible for managing 60% of the OEM business and successfully growing the aftermarket business during a downturn in the market.
Arjun later joined Ashok Leyland John Deere Construction Equipment Company Pvt Ltd as an Assistant Manager, Marketing, where they played a key role in creating the brand manual, launching new products, and disrupting the dominant market leader through a creative positioning campaign for the service business.
Arjun then moved to Daimler India Commercial Vehicles Pvt Ltd as a Brand Manager, where they faced the challenge of establishing the brand of BharatBenz from scratch while repositioning Mercedes-Benz in the competitive CV world. Arjun was able to create award-winning campaigns that increased mind and market share.
Arjun then transitioned to Bosch India as a Marketing Lead, where they successfully reinvented a well-established legacy brand in the automotive aftermarket retail sector. Arjun achieved significant growth in market share in new and struggling categories.
Currently, Arjun is working at Bosch Global Software Technologies as a Team Lead- Strategic Marketing, where they are helping the company pivot to a technology provider and construct a complete customer journey with unique narratives. Arjun's determined and innovative approach to marketing has consistently driven him to achieve big and small breakthroughs throughout their career.
Arjun Kumar has a Bachelor of Technology degree in Telecommunication from Vellore Institute of Technology, which they obtained from 2003 to 2008. Arjun later pursued an MSc degree in Marketing and Management from the School of Management, University of Bradford, attending from 2010 to 2011. Additionally, Arjun obtained a certification in Digital and Social Media Marketing and Analytics from the Indian Institute of Management Bangalore. The specific month and year of obtaining this certification are not provided.
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Bosch Global Software Technologies
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With our unique ability to offer end-to-end solutions that connect the three pillars of IoT - Sensors, Software, and Services, we enable businesses to move from the traditional to the digital, or improve businesses by introducing a digital element in their products and processes. Now more than ever, companies across the world are becoming rapidly aware of the potential and impact of modern-day digital technologies on customers, people, and organisational processes. We aim to empower and translate this realisation into a new reality for enterprises, leveraging our in-depth understanding of global business complexities, the risk of disruption that digital technologies bring, and the technology thought leadership that we have built over decades of experience at Bosch. Founded in 1997, we are a 100% owned subsidiary of Robert Bosch GmbH, with nearly 30,000 associates across the globe.