Markus Lassmann

Markus Lassmann has over a decade of experience in strategic brand management and campaign management at Bosch Power Tools since June 2011. Key responsibilities include international campaign management, market research, budget planning, content creation, influencer marketing, media planning, and campaign tracking. Additionally, Markus has contributed to the development and market introduction of innovative products, such as a laser measure, and has managed communication for DIY measuring tools. Prior to Bosch, Markus served as an E-learning specialist at Universitätsklinikum Freiburg, where involvement included establishing a new blended learning master program. Markus holds a Bachelor of Science in Computer Science in Media from Hochschule Furtwangen and has furthered studies at Tampere University of Applied Sciences.