SL EA is an experienced sales strategist specializing in distribution and salesforce management. Currently serving as the ASEAN Regional Business Director for Bosch Power Tools Accessories, they have a strong background in online and omni-channel sales and digital sales transformation. Previously, SL EA held various roles at Bosch Malaysia, including Regional Brand Manager and Sales Concept Manager, as well as working as a Senior Sales Executive at Malaysian Sheet Glass Sdn Bhd-NSG Group. Their expertise spans across the ASEAN market, focusing on safety glass, power tools, and accessories sales management.
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