Felipe Machado is currently a Senior UX Researcher at Bosch in the Global Services division, where they apply Design Thinking and UX methods to identify problems and enhance digital processes and strategies. Previously, they worked as a Senior UX Researcher at Electrolux, focusing on exploratory and validation research. Felipe has a doctorate in Design from Universidade Federal de Santa Catarina and has also studied Cultural Anthropology and Analytical Psychology. They have taught at multiple universities, including PUCPR and Univali, sharing their expertise in consumer behavior and user experience design.
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