Larfier Liu has extensive experience in strategy and digital transformation, currently serving as a Senior Manager in Strategy and Digitalization at Bosch since 2020. Prior to this role, Larfier was an RTM Manager at Michelin from 2018 to 2020, where they led a significant business model transformation. Their earlier positions at Michelin included CRM Manager and Sales Force Engagement Manager, as well as Distribution Program Manager, all contributing to their expertise in digital product development and strategic analysis. Larfier holds an MBA from Cheung Kong Graduate School of Business and a Bachelor's degree in Marketing/Finance from 天津财经大学.
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