Doug Cohen is an experienced marketing analytics professional with a strong background in optimizing media efficiency and effectiveness at Bose Corporation since August 2018, where roles include Manager of Marketing Performance Analytics and Senior Marketing Analyst positions focused on Business Model Innovation and Personalized Customer Experience. Prior to joining Bose, Doug served as Senior Director of Professional Services at SiteSpect, Inc., establishing the practice and leading consulting engagements for Fortune 500 clients, and held various roles including Product Manager and Solutions Architect at RR Donnelley. Doug holds an MS in Information Systems from Drexel University and a BA in Economics and Philosophy from Union College.