John Geist

John Geist has extensive experience in the beverage industry, currently serving as a Member of the Board of Directors at Fresh Victor since January 2021 and as a Senior Business Advisor at The Boston Beer Company since January 2024. Previously, John held significant positions at The Boston Beer Company from June 1998 to August 2017, including Vice President of Sales and Division Manager. Prior to that, John worked as Division Manager at OREGON ALES and BEER, General Sales Manager at Monarch Beverage, Sales Manager at Heidelberg Distributing, and Field Manager at E. & J. Gallo Winery. John Geist is a graduate of The University of Tulsa, where studies were completed at the Collins College of Business.