Florence VALCKE

Florence Valcke is an experienced professional with a strong background in retail management and brand development. Valcke served as Directrice Suisse at Decathlon International from May 2008 to August 2010, where responsibilities included establishing the Swiss subsidiary, leading recruitment and team development, conducting market studies, and managing site prospects. As Directrice Regionale, Valcke oversaw store managers and a real estate development leader, focusing on economic management and long-term strategic planning. With a career spanning from 1995 at Decathlon France as Directrice de magasin to various roles at Wed'ze and Botanic, including Directrice de marque and Directrice Experience clients, Valcke has demonstrated expertise in market analysis, product development, and customer experience. Educational credentials include a degree in Marketing management from ESARC Grenoble and a DUT in Marketing from IUT Grenoble.