Nikki Peyraud

Nikki Peyraud is a co-founder and Managing Director at BOTH/AND, where they implement an integrative approach to marketing and problem-solving, embodying the mantra "Paradox is the Engine of Creativity." With 20 years of experience, they have led cross-functional marketing and advertising teams at renowned agencies including 72andSunny, Kirshenbaum Bond Senecal + Partners, and Team One, along with in-house marketing leadership. Nikki has directed high-impact campaigns for notable clients such as Lexus and Microsoft and has increased lead generation significantly in prior roles, notably at the University of Santa Monica.