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Michael Ferrari is a Director of Commercial Planning and Growth Strategy at Botrista, where they focus on beverage innovation and growth programs. Previously, they held various roles at AB InBev, including Commercial Innovation Manager and Planning and Performance Manager, and served as Commercial Director at WhatIF Foods. Michael's earlier experience includes work as a Language Flagship Fellow for the U.S. Department of State and Analyst at SXL Research. They are currently pursuing studies at multiple universities, including University of Rhode Island, where they are working towards degrees in Accounting and Chinese.
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