Frederic Boudray possesses extensive multicultural business experience, specializing in distribution network creation, general management, store management, purchasing, and business development. They served as a French Trade Advisor from 2014 to 2020 and have held various leadership positions, including Store Director at Leroy Merlin in Beijing and Cyprus, and C.E.O. of Leroy Merlin China. Currently, Frederic leads the China Sourcing Offices for Boulanger, overseeing operations across multiple brands. Educated at INSEAD and iaelyon School of Management, they hold degrees in business administration and international trade.
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