Boulder Logic offers a SaaS solution specifically designed for managing all areas of an enterprise customer reference program for B2B. Using live references and testimonial content from clients is a proven technique for accelerating sales cycles and reducing obstacles in complex selling environments. The Boulder Logic Reference Managersolution is a Web database application designed to solve common challenges in this area, including:- Motivating sales to nominate customers- Securing internal and external approvals- Capturing and distributing success stories- Monitoring usage to prevent customer abuse- Tracking program success and adoptionBoulder Logic specializes in this challenging B2B marketing area, offering clients a tool built on best practices. The solution can be easily customized to meet different business needs and implementation services are available to help clients get off to the right start. Delivery via the SaaS model allows clients to get up and running quickly with minimal IT hassle.

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