Alissa Mora

Alissa Mora is a seasoned leader in customer data, digital marketing, and analytics, currently serving as a Senior CDP Consultant at Bounteous. Alissa has over a decade of experience optimizing customer data strategies and implementing marketing automation, having previously held roles at Steelcase, Davenport University, and Earl's, among others. With a Master of Business Administration from Davenport University and a Bachelor's degree in Public Relations from Grand Valley State University, Alissa blends analytical expertise with creative problem-solving to drive targeted marketing initiatives and enhance customer experiences.