Amy C.

Amy C. is a seasoned marketing and loyalty strategy professional with extensive experience leading high-impact initiatives across various industries. Currently serving as the Director of Marketing Strategy & Activation at Bounteous, Amy develops strategic marketing plans and optimizes cross-channel execution to align with marketing goals and audience segmentation. Prior roles include Director of Product & Program Development at Travel + Leisure Co., where enhancements to owner products boosted sales and vacation ownership, and Managing Director of Discounts & Rewards at AAA, focusing on establishing trust in discount benefits. Amy also held leadership positions at Hard Rock International, where the global loyalty program was developed and enhanced, and at InterContinental Hotels Group, managing the Priority Club Rewards program. Amy holds an MBA from W. P. Carey School of Business at Arizona State University and a BS from Penn State University.