Jayna Grassel

Jayna Grassel is a seasoned marketing professional with extensive experience in developing cross-channel marketing strategies and client service. Currently serving as the Senior Director of Marketing Strategy & Activation at Bounteous since June 2018, Jayna has previously held roles such as Senior Director of Media Strategy and Senior Director of Client Service, focusing on enhancing clients' online sales and managing significant projects like Coca-Cola’s direct-to-consumer websites in Latin America. Prior experience includes key positions at DICK'S Sporting Goods, where management of SEO programs contributed to online revenue growth, and founding an independent crochet business, JJCrochet, notable for its wide market reach. Jayna's earlier roles encompassed various marketing and SEO positions across multiple organizations, showcasing a strong foundation in digital marketing and client engagement. Jayna holds a B.S. in Entrepreneurship from Grove City College.