Craig Armitage has a diverse background in sales and business development, with significant experience across multiple regions and roles. Armitage began a career in managed services as the Deal Lead at Dimension Data in 2019, followed by a tenure at Elastic where responsibilities included Sales Director for Africa and Enterprise Account Executive for the UK until April 2023. Subsequently, Armitage transitioned to MongoDB as an Enterprise Account Executive until June 2025, and currently serves as part of the FSI GTM team at Box, focusing on the UK and South Africa. Previous experience also includes commercial business development and client management roles at Dimension Data Middle East and Africa. Armitage holds a Bachelor of Commerce in Management Science from Stellenbosch University and has furthered education at IE Business School.
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