Fredrik Lethin

Fredrik Lethin has a diverse range of work experience spanning over 20 years. Fredrik began their career as an Audit Assistant at Norberg & Jansson, where they gained experience in audit and bookkeeping. Fredrik then moved on to DAD Direct AB, where they worked as a Market Analyst, focusing on market analysis and project management.

In 2001, Fredrik joined Boxjellyfish CRM Agency AB as a Project Manager, where they implemented dialogue programs for one-to-one communication with customers. From 2004 to 2007, they worked at Bonnier Publications as a Nordic Product Manager, responsible for marketing and sales for magazines in Sweden, Denmark, Norway, and Finland.

After that, Fredrik joined Yves Rocher as an E-commerce and Business Development Manager, overseeing operations in Sweden, Finland, Denmark, and Norway. Fredrik managed a team of eight and was responsible for key operations, strategy, and development.

In 2013, Fredrik became the CEO/VD of TopVisible, an agency specializing in search engine optimization (SEO), Google AdWords, social media, and e-commerce. Fredrik helped businesses analyze and develop online strategies and offered courses in SEO, Google AdWords, and more. Fredrik left TopVisible in 2014.

Since 2014, Fredrik has been working at Boxon, first as an E-commerce Manager and Sales Manager, and currently as the Chief Marketing Officer. In their current role, they are responsible for marketing, e-commerce, and product managers across seven markets, and they are a member of the company's management team.

Overall, Fredrik Lethin has a strong background in marketing, e-commerce, business development, and project management, with a focus on digital strategies and customer communication.

Fredrik Lethin attended Mid Sweden University from 1995 to 1998, where they obtained a Bachelor's degree in Economy and Marketing. In 1998, they received a scholarship to study Leadership and Organisation at Nice Azurlingua.