Aly Farid is a Business Transformation Lead at BP Castrol, overseeing operations in the Middle East, Türkiye, Central Asia, and Africa. With a strong background in data management and performance marketing, Aly has held positions at renowned companies such as PepsiCo and RSA Security, excelling in data integration and analytics. They have expertise in First Party Data, marketing automation, and customer relationship management, demonstrating a commitment to enhancing operational efficiency and marketing systems. Aly holds a Bachelor's degree in Accounting and Finance from the Arab Academy for Science, Technology and Maritime Transport, where they graduated with honors.
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