Danielle Croza

Danielle Croza MBA has extensive experience in food service and category management, currently serving as the National Category Head for Food/Wild Bean Cafe at bp since September 2018, where responsibilities include maximizing innovation, operations, and customer value on a national scale. Prior to bp, Danielle founded Ruhac Consulting, providing strategic advice to clients in the manufacturing and FMCG sectors from January 2013 to September 2018. Danielle's career began at Woolworths, where roles included National Category Head for various food categories and National Group Technical Manager, contributing to significant revenue growth through strategic planning and management. Danielle holds an MBA from Henley Business School, a Post Graduate Diploma from the University of Cape Town, and multiple diplomas and higher diplomas in Food Technology from Cape Peninsula University of Technology.