Dave Pollard is a seasoned professional in customer experience with a robust background in marketing and customer insight roles across various industries. Currently serving as a Customer Excellence Specialist at bp since January 2023, Dave focuses on enhancing customer centrality and aligning value propositions with customer needs across the EMEA region. Prior to this, as Customer Experience and Insight Manager at Arriva Bus (UK), Dave implemented a comprehensive Voice of the Customer program, optimizing customer journeys and improving overall customer experience post-COVID-19. Dave’s previous experience includes roles at Saint-Gobain, Halfords Autocentres, and various marketing positions, contributing significantly to customer retention and experience enhancement. Dave holds a Chartered Institute of Marketing Professional Diploma and a Bachelor of Arts Degree (Hons) in Marketing Management from Coventry University.
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