David Bickerton

David Bickerton is an accomplished professional with extensive experience in strategic planning and communications. Currently, David serves as the Founder of Meaningful Practices since January 2022. Prior to this, David held significant roles at bp, including Senior Vice President of C&A Strategic Planning and Director of Communications, starting in May 2002. Earlier career highlights include serving as Director at Interbrand and Managing Director at Pauffley. David's academic background includes a PhD in Corporate Branding and Reputation from Cranfield School of Management and an Accredited Coach credential from Animas Centre for Coaching. Additionally, David is a Visiting Fellow at Saïd Business School, University of Oxford, contributing expertise in the field.