Derek Gaskins

Derek Gaskins is an innovative leader and brand equity builder currently serving as the Head of Guest Experience at bp. With over 15 years of experience in developing successful brands and businesses into billion-dollar enterprises, they have held prominent roles, including Chief Customer Officer at Rutter's and Chief Marketing Officer at Yesway. Gaskins' expertise spans integrated marketing, merchandising, brand management, and consumer research across both B2C and B2B environments. They earned an MBA in Finance Marketing and Real Estate from Northwestern University's Kellogg School of Management.