Echo Hu is currently the Brand Manager and Customer Offer Lead at bp, focusing on brand positioning and marketing planning for EV charging drivers. They previously served as the Luxury Brands, Market and Customer Operation Director at Alibaba Group, where they designed consumer insights and loyalty program strategies. With a solid foundation in digital marketing and CRM from their roles at Amer Sports China and arvato China, Echo has amassed extensive experience across diverse industries. Echo holds two master's degrees, one in management from Grenoble Ecole de Management and another in Business Administration from Tongji University.
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