Elena Valdes

Elena Valdes is currently a Senior Category Lead at bp, specializing in chilled packaged food. With broad experience in category management across various retail types, Elena has developed a strong understanding of customer behaviors and preferences. They previously held positions as a Category Manager at Aussie Farmers Direct and Sigma Healthcare, among others, and have extensive experience in product promotion planning and execution. Elena is skilled in analyzing customer data to create actionable strategies and is recognized for their adept negotiation and relationship-building abilities. They are pursuing a Bachelor's degree in Business Economics at the University of the Philippines.