Feifan (Meredith) Chu possesses extensive experience in research and strategy within diverse industries. Chu began a career in consulting at Kantar Consulting as a Senior Research Executive from June 2008 to July 2011, followed by a role as Senior Research Manager at Nielsen from November 2013 to July 2016. Chu advanced to Research Director at Labbrand from July 2016 to March 2019 before serving as Research Manager at Asia Insight Pte. Ltd. from January 2012 to October 2013. In April 2019, Chu transitioned to Dyson as Senior Insight Manager and subsequently took on the role of Insight & Strategy Lead and Brand & Product Manager at bp from August 2021 to August 2024. Currently, Chu leads Commercial Vehicle Marketing at bp, overseeing innovative projects aimed at business growth. Chu holds a Bachelor's degree in International Business and Trade from Shanghai International Studies University and is pursuing an MBA at The University of Hong Kong.
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