Frederik Klitvad

Frederik Klitvad is a results-driven marketing leader with over 10 years of international experience in loyalty, CRM, and data across sectors such as retail, energy, and travel. Currently serving as the Global Head of Loyalty at bp, Frederik has co-created a global loyalty strategy and significantly improved customer lifetime value and engagement. Previous roles include positions at Thomas Pink (LVMH) and Sainsbury's, where Frederik demonstrated a strong capacity for increasing customer retention and ROI. Frederik is fluent in Danish and English and has contributed volunteer service to two Danish military associations. Seeking a new role in Denmark, Frederik aims to help companies strengthen their strategic foundation through effective loyalty and CRM initiatives.