Geoff Spies

Geoff Spies is an experienced professional in sports marketing and sponsorship, currently serving as the US Sponsorship Manager at bp since November 2024. In this role, Geoff leads US sponsorships for bp and its brands, managing existing partnerships and evaluating new opportunities, including notable collaborations such as Castrol's sponsorship of the NBA and RFK racing in NASCAR. Prior to bp, Geoff held various leadership positions, including Group Director at Wavemaker US, where responsibilities encompassed sports sponsorships, integrated media programs, and experiential activations. As Senior Director at Optimum Sports, Geoff oversaw initiatives for high-profile clients like Google and Delta Air Lines. Additional experience includes consulting for Victory Sports and serving as Vice President at The Strategic Agency, where Geoff led client services and marketing strategies for major brands. Geoff holds an MBA in Marketing from Boston College and an MS in Sport Management from the University of Massachusetts Amherst.