Ivy Xu is a marketing lead with extensive experience in brand communications and consumer marketing. Currently, Ivy serves as the Consumer Marketing Lead at bp since 2023. Previously, Ivy was the Brand Communications Manager at 阿迪达斯 from 2021 to 2023 and the Marketing Manager at Li-Ning (China) Sports Goods Co. Ltd from 2018 to 2021. Ivy holds a Master's degree in Media and Public Relations from 英国莱斯特大学, which Ivy completed in 2015, and a Bachelor's degree in Broadcast and Television Journalism from 兰州大学, earned in 2014.
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