James Reddington (MCIM) is a strategic loyalty and CRM leader with over 20 years of experience enhancing customer engagement for global brands such as BP, Disney, Subway, and Telefónica. James currently serves as Senior Loyalty & CRM Europe at BP, overseeing strategic delivery across eight European markets and managing a multi-million P&L budget. Previously, James held leadership roles at Subway and Telefónica UK, where significant achievements included the transformation of loyalty programs and driving substantial customer growth. James holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and an HND in Business Information Technology from Leeds Metropolitan University.
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