John Filson

John Filson is an accomplished senior marketing leader with over 14 years of experience specializing in loyalty and campaign strategy across B2B and B2C sectors. Currently serving as the Global Loyalty Manager at the LEGO Group, John previously held key positions at Shell and ITV Studios, where they managed extensive marketing campaigns and strategies. They earned a BA (Hons) in Business Studies from the University of Liverpool and have been recognized for their innovative approach to marketing. John's diverse expertise spans CRM, digital strategy, and integrated marketing communication.