Jorge Goded-Bos

Jorge Goded-Bos is a Global Pricing Analytics Leader at bp (Castrol), specializing in strategic marketing, data analytics, and pricing strategy. They lead big data analytics within the Pricing & Profitability team at Castrol, having previously held significant roles in pricing strategy and analytics at bp and other renowned companies. Jorge's career includes notable positions at Roche Consumer Health and Omega Pharma UK & Ireland, where they developed methodologies for marketing effectiveness and insights. They hold an MBA from IE Business School and a diploma in Statistics from The Open University, along with a degree in Law from Universidad Complutense de Madrid.