Lara Taylor

Lara Taylor is a dedicated insight professional currently serving as the Europe Insight Lead for Mobility and Convenience at BP. Previously, they held various roles at InterContinental Hotels Group, including Director of Global Consumer Insights, where they drove significant improvements in brand positioning and customer experience design. Lara's earlier experience includes positions at Ipsos MORI and Synovate, where they collaborated with major global brands. They hold a degree in Classical Literature and Civilisation from The University of Birmingham and an MRS Advanced Certificate in Market and Social Research Practice.