Lauren A.

Lauren A. is a seasoned marketing professional with extensive experience in digital and integrated marketing strategies. Currently serving as Paid Media Lead for bp in the Mobility & Convenience Americas sector since April 2021, Lauren previously held positions such as Associate Media Director at OMD USA and Digital Display Supervisor at 360i, overseeing campaigns for notable brands like IL Lottery and CarMax. With a strong background in digital strategy, Lauren has successfully managed client relationships, led media planning for global brands like Hewlett Packard Enterprise and Intel, and executed complex campaigns focusing on demand generation and brand awareness. Lauren holds a Master's degree in Integrated Marketing Communications from Roosevelt University and a Bachelor's degree in Communication from the University of Illinois Urbana-Champaign.