Paul Goodmaker is the Global Head of Sponsorship at bp, where they lead the global sponsorship team and craft the sponsorship strategy. With over 25 years of experience in sport and entertainment, Paul has developed industry-leading expertise in strategy, contract negotiation, and sponsorship activation. Their notable achievements include collaborating on high-profile sponsorships for the FIFA World Cups, UEFA European Championships, and Formula 1, as well as successfully negotiating deals with entities like the Premier League and NBA. Paul has received multiple awards for their innovative sponsorship campaigns and was shortlisted for the 2015 Leaders in Sport Under 40 Awards. Currently, Paul continues their education at the University of Leeds and is also affiliated with The Haberdashers' Aske's Boys' School.
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