Rob Krin is a seasoned marketing professional with extensive experience in driving marketing effectiveness and digital transformation. Currently serving as the Marketing Effectiveness Manager at bp since January 2020, Rob leads Marketing Mix Modelling projects to optimize budgets and improve ROMI and CLV through centralized frameworks. Previously, as the B2B CRM Product Manager, Rob developed a strategic vision for data-driven B2B marketing and successfully delivered the organization’s first B2B Single Customer Identifier. Rob's career also includes a role as Digital Communications Manager at Castrol, where initiatives focused on digital transformation and customer engagement. An academic background in Communication was earned at the University at Buffalo from 1993 to 1997.
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