Erin Curran (She/Her)

Erin has 14 years of experience in the luxury beauty and wellness industry. Prior to BPCM, Erin spent several years at PURPLE, driving high-level strategic global planning and execution for brands including Parfums de Marly, Noble Panacea, Sulwhasoo, Vintner's Daughter, ELEMENT EIGHT, Dr.Jart+, and Obagi, among others. Before PURPLE, Erin worked closely with brands, including Kevyn Aucoin, Josie Maran, and innisfree, defining and leading strategic growth plans for her clients. Erin is passionate about crafting culturally-minded brand stories focusing on social impact.