BPD is the premier independent healthcare marketing services firm in the country. Proudly serving many of the most prestigious health systems and healthcare brands in the US, we’ve developed a unique, three-pronged approach: 1) Sub-specialization—do one thing and do it very, very well; 2) Tradigital—create integrated solutions that touch our audiences both online and offline; and 3) Service Excellence—using the principles developed by the Ritz-Carlton, we’ve created an innovative customer service approach that is second to none. 

Health Care

BPD's headquarters in Boca Raton, United States

Jessica Schmidt

Jigna Patel

The Creative Team at BPD is responsible for crafting innovative and compelling marketing materials for leading health systems and healthcare brands. This includes developing integrated "tradigital" campaigns that effectively engage audiences both online and offline. Utilizing exceptional design, motion graphics, and strategic copywriting, the team ensures each project maintains high standards of creativity and service excellence.

Creative Team

The Project Management Team at BPD is responsible for overseeing the planning, execution, and delivery of healthcare marketing initiatives. They ensure projects align with client objectives, maintain budgets, and meet deadlines, while coordinating efforts across specialized departments to create integrated solutions. Their focus is on delivering unparalleled service excellence and effective communication, ensuring a seamless experience from project inception to completion.

Project Management Team

The Account Management and Strategy team at BPD is responsible for developing and executing strategic marketing plans for healthcare clients, ensuring seamless integration of both digital and offline channels. They serve as the primary liaison between clients and internal teams, overseeing project execution and maintaining high standards of service excellence. This team leverages their specialized knowledge and strategic insights to drive successful marketing outcomes and foster long-term client relationships.

Account Management and Strategy

This department oversees strategic initiatives and direction for client services, ensuring alignment with organizational goals.

Client Services Leadership

The Media Team at BPD is responsible for developing and executing integrated media strategies that effectively engage healthcare audiences both online and offline. They specialize in leveraging social media, traditional media, and innovative media solutions to maximize brand visibility and patient engagement for prestigious health systems and healthcare brands. By applying a service excellence approach inspired by the Ritz-Carlton, the team ensures high-quality, client-focused media campaigns that drive impactful results.

Media Team

This department focuses on managing client relations and overseeing personnel strategies within the organization.

BPD

Org chart

Teams

Creative Team

Project Management Team

Account Management and Strategy

Client Services Leadership

Media Team

Client Operations and People

Offices

BPD

Org chart

Teams

Creative Team

Project Management Team

Account Management and Strategy

Client Services Leadership

Media Team

Client Operations and People

Offices

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