Federico Alen is a commercial executive and marketing specialist with 16 years of experience in high technology, communications, and services sectors. They have managed commercial plans for various projects, overseeing all aspects of the marketing mix, including pricing, product development, and advertising strategies. Currently, Federico serves as the Commercial Manager at bplay, where they focus on brand launch and the development of affiliate programs. They previously held key marketing positions at notable companies, including Grupo Boldt Peralada and Trilenium Casino, where they led marketing initiatives and communications. Federico's education includes a degree in Marketing from the Centro de estudios sociales y tecnológicos.
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