Rashedul Karim is a consumer research expert with a focus on financial inclusion, digital financial services, and user experience. With a demonstrated history in the market research industry, Rashedul has worked in various roles, currently serving as the Head of Research & Insights at BRAC. Previously, Rashedul held positions at BRAC Microfinance, Nielsen, Parlance Consulting Services Ltd., Kantar, and Millward Brown, specializing in consumer behavior and insights across sectors such as microfinance, tobacco, and banking. Rashedul earned a Bachelor of Business Administration in Marketing from Khulna University.
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