Sam Evans is an experienced design leader and senior director with a strong background in brand strategy, innovation, and digital user experience. They founded Bescy, a non-profit organization that promotes ethical behavioral science in product and policy design, and hold the role of founder and decision designer at Design for Decision, a consultancy focused on behavioral research and strategy. With over 18 years of brand-building experience, they previously served in various marketing and innovation roles at companies like PepsiCo and Egg Strategy. Sam holds an MBA from Northwestern University's Kellogg School of Management and a BA from Washington and Lee University.
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