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Alan Lam

Senior Category Manager at Brafasco

Alan Lam, P.Eng., MBA, is an experienced professional in category management and product innovation, currently serving as Senior Category Manager at Brafasco since January 2018, with a proven track record of achieving sustained accelerated growth through strategic development. Previous roles include Service and Safety Product Manager at Canam-bâtiments, where Alan developed a successful SaaS business model, and Market and Innovation Manager at ITW Construction Products Canada, focusing on new product development and market segmentation. Alan holds an MBA with a specialization in Finance and Marketing from the Schulich School of Business and a Bachelor of Applied Science in Mechanical Engineering from the University of Waterloo.

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