Gioia Lelli

Venture Builder at Brainforest

Gioia Lelli is a venture builder and associate at Brainforest, contributing to innovative solutions for forests and climate since August 2022. As a co-founder of Redest Company, Gioia focuses on empowering women through digital success, while simultaneously serving as a business development manager at Master Challenge, where extensive experience includes working with over 700 companies. Previous roles include co-founding the pro-bono initiative Kohe Lele, managing business development at Festicket across multiple markets, and assisting in teaching entrepreneurship courses at the University of Amsterdam. Educational qualifications include a Master’s degree in Entrepreneurship from the University of Amsterdam and a Bachelor’s degree in Geography and Business Administration from the University of Bern.

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Zürich, Switzerland

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Brainforest

Brainforest is a for-impact venture studio for forests & climate. Enabled by the Migros Pioneer Fund, part of the social commitment of the Migros Group, and cofounded by the WWF Switzerland, we are striving for game-changing solutions to unlock the full climate potential of forests at speed, scale, and quality through entrepreneurial approaches. We start with three focus areas: 1. Measurement, reporting and verification (MRV) of forest carbon enabled by high-resolution remote sensing and machine learning. 2. Connectivity of supply and demand of forest carbon in a trustable way. 3. Innovative financing mechanisms to unlock all forests value.


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